Nothing can drive change than the right behaviour. By better purchasing decisions, we can drive the required change. Healthy, sustainable and ethical options do exist. Many manufacturers are working around to offset the negative impact of fast fashion at its root and develop eco-fashion. Eco-fashion is the process of identifying the general environmental product performance within a product group according to its entire life-cycle so as to contribute to the conservation measures of the environment and support sustainable consumption behaviours.

One innovative approach that the textile industry has taken is the growing of sustainably grown crops including hemp, bamboo, organic cotton, silk, organic wool, Alpaca, Angora, Cashmere, Camel, Hemp, Flax, Mohair, Ramie, Aluyot, etc. The most popular is the use and growth of organic cotton that considerably reduces excess pollution and over-dependence on pesticides, water, and fertilizers. This can reduce the exposure of farmers to chemicals, and is being adopted by clothing manufacturers for cost-cutting for customers without compromising ethics and quality.

The mainstream fashion industry is stirring trouble for our health and environment. But we can bring about real change, not only by being recyclers and conscience buyers but also by taking some time out to inform others on sustainable practises.

Buy from the right company like Bitz India. We are GOTS, or Global Organic Textile Standard, certified. This certification ensures textile processing standard for organic fibres, besides rigorous social and ecological criteria for workers involved at multiple levels of the supply chain and guarantees decent paid living wages and safe working conditions for farmers. Switch to ecologically-friendly production methods and sustainable materials today.

Don’t hesitate to use recycled clothes as it would prevent several billion pounds of textile waste being dumped into dumpsites and landfills. Check for quality items that are made to last and say no to out of fashion clothes or those that are made only to last for one season.

Find innovative ways to recycle and re-use garments as the amount of waste generated by discarded clothing is increasing with the day. The textile industry, without doubt, displays the poorest cycling rates of any reusable fabric material. Make a point to donate a percentage of discarded clothes every year to the orphanages and volunteer organizations.

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