There’s a silent storm brewing in the global apparel industry organic cotton wear. Yes, you’ve heard it right. Organic fibres has hit the Indian market, particularly urban India, by storm as apparel manufacturers have started switching to organic fibres following an increase in consumer demand. The US and Europe are the biggest consumer markets of organic garments for Indian textiles.

A bullish market that is growing at 10 percent annually is making both organic cotton farmers and apparel manufacturers and suppliers happy. It’s no longer considered an option now, as several manufacturers are riding on the wave of a growth of 10% increase in organic demand apparel.

According to many apparel manufacturers, India is a niche market for organic cotton clothes; however, the US and Europe are gradually shifting gears to organic, particularly in kidswear and women categories. Growth apart, there have been issues like dwindling margins for manufacturers. In spite of the demand for organic cotton overseas, manufacturers and retailers have been hit hard by price margins due to the increasing costs of organic products. International brands wanted to keep prices of organic apparel as low as possible, but the cost of manufacturing them is higher compared to conventional cotton.

The high cost for manufacturing organic cotton apparel is a combination of various factors including raw material procurement, certification, and other charges. Indian manufacturers are hard-pressed to maintain prices amidst little scope to raise prices in the global market and stifling competition from other international manufacturing locations.