We, at BitzIndia, are organic obsessed and there is every reasons for us to celebrate the “Earth Day” that falls on April 22 every year. Any better time to discuss the significance of organic cotton?

What is the ‘Earth Day’?

The Earth Day (or Ecology Flag) is an annual event that is celebrated the world over to show an individual or a group’s concern and support for environment protection. It was Gaylord Nelson, the United States Senator, who initiated the Earth Day on April 22, 1970 as an environmental teach-in.

The Earth Day is a day to understand the importance of consuming organic food and using organic cleaning products. We, as consumers, still remain oblivious to the harmful effects of non-organic clothes. Irrespective of why you want to go organic in the first place, it is important to understand why organic materials, such as cotton, fair better than the conventional cotton versions.

Though we have discussed at length on how Organic cotton stand out from the competition, let us be reminded that organic cotton is only produced using materials and methods that lower the impact on our environment. The biggest advantage is that less amount of water is used during production and the natural fertility and biological diversity of the soil for agriculture is maintained. Organic materials are completely free of pesticides, herbicides, insecticides, and Genetically Modified Organisms (GMOs). In other words, you aren’t exposed to any harmful chemicals that can affect you in several ways.

There is always that risk of your skin exposed to such toxic substances when you put on anything made of conventionally grown cotton. Traditional cotton is grown with more insecticides compared to any other crop, which is roughly 25% of the world’s insecticides, and more than 10% of pesticides. The effects of it can vary on a case-to-case basis ranging from skin irritation, rashes, dizziness and headaches.

Sadly, only 1% of the world’s cotton is organic. Bitz India supports Earth Day and the organic movement with its wide range of products, increasing awareness to protect the interests of our customers, while also doing its bit to save the planet. Our products open the doors to the start of many other Green initiatives.

Though, globally, debates are on the rise as for the impact of industrial processes on the environment, the Earth Day shouldn’t be the only trigger that reminds us of the significance of protecting our ‘precious’ planet.