Nothing drives as much as everyday fashion. There’s no dearth of fabrics available on the marketplace some of them are recycled or sustainable, while others are synthetic due to high-performance characteristics and low cost in the market. Synthetic fibres such as spandex, nylon and rayon are used in performance clothing and therefore constitute a chunk of the fast fashion industry. However, fast fashion is something disposable because of the use of inferior materials and the need to make things quickly.

Plastic bags, bottles, boxes and other wastes are something visible to the naked eye. Have you ever tried seeing microscopic microfibers simply a form of plastic released from synthetic fibre through naked eyes? The problem of microfibers can only grow bigger in the years to come by. The only way we can prevent this is not to buy less of synthetic fibre, but more of quality organic textiles such as hemp, wool, cotton, silk and bamboo. Experts also advise against frequent washing of synthetic fibres or using products that trap microfibers.

According to a popular research in 2013, when 13 pounds of laundry is put into the washing machine for washing, 7,00,000 fibres are released. And if that isn’t enough, the microfibers released from top loading washers are seven times more compared to front loading washing machines.

The good news, however, is that the fast fashion clothes are on the ebb. This means that millennials are looking for increased sustainability. Still not convinced? Why not give us a call today? We have stocked some of the best organic cotton innerwear that is tested and certified to quality, purity and comfort.

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