Consumers have already started to think about the impact of traditional cotton on our environment. It takes about 314 litres of water to make a regular cotton T-shirt and that is roughly 12% of the actual figure of 2700 litres consumption of water, according to the latest report.

When you stack it up against a certified organic cotton T-shirt, you can go on to save an incredible 2457 litres of water or, put it simply, the amount of water sufficient for one individual to consume eight glasses of water a day for about three and a half years!

Needless to say, consumers are encouraged to save water in the supply chain by purchasing organic cotton T-shirts. A new research also throws light that even when many consumers care about nature, it didn’t occur to them that what they wear and how they are manufactured may negatively impact the planet.

In the fashion world, it is estimated that more than half of the clothes sold in the UK market alone are manufactured from cotton, and this means shifting gears from conventional cotton to organic cotton and other sustainable types of cotton presents a huge opportunity for retailers to lower the impact of cotton on the environment. More to follow up in the concluding part of the blog.

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