According to a new report, cotton is notorious as a thirsty crop. Growing cotton makes up 69 percent of the water footprint of textile fabric production. Sample this: to produce 1kg of cotton it consumes as much as 10,000 -20,000 liters of water.

A report by the World Economic Forum found that water scarcity poses serious global risks to society in the forthcoming decade, yet the list of countries growing cotton are already facing acute water crisis due to the failure of monsoons.

The report categorically mentions that growing organic cotton consumes considerably less (up to 91 percent) compared to conventional cotton. The fact that conventional cotton consumes roughly 7% of world’s pesticides and 16% of insecticides makes matters worse. Another study shows that sales of organic cotton has soared higher due to promotional initiatives by the top organic cotton brands around the world.

A number of brands internationally have been awarded organic certification for producing organic cotton with fully certified overall production and processing processes. Let’s hope that more brands follow suit and go fully ‘organic’ in the years to come. Shoppers need to be educated on how much water can be consumed growing organic cotton against non-organic cotton.

The call for a more sustainable fashion approach has been getting increasing shriller with every passing day. But to make consumers shift gears towards it is never easy to come by. One way is to ensure people are encouraged to buy organic cotton wear whenever they select traditional cotton. Bitz India is fully committed to making sustainable fashion mainstream for a better planet and helps consumers make the right buying decision.

Posted in Organic Cotton By

System Administrator